Unlike the previous generations, millennials do not invest much on jewelry, unless it qualifies to one of these categories: vintage, customized, ethically-produced, or locally-made. Even so, the majority of the generation has other priorities than wearing real diamonds and rubies on their wrists. Instead of placing their hard-earned savings on jewelry, they prefer to spend their money on travel, housing, and small-scale business.
This trend is understandable. Millennials are financially unstable in comparison to the other generations that came before them. They are stuck in the cycle of inequitable living: the cost of living is too high for their monthly income; their monthly income is too low for their educational attainment.
There is still a percentage of millennials who think that diamonds are forever. Before, it was the norm for men to give women jewelry as gifts. Today, women are buying jewelry for themselves. However, the trend is different from before. As opposed to how their mothers and grandmothers chose jewelry, millennials prefer edgier statement pieces that they can purchase at a lower price.
Because millennials love personalized items, customized jewelry in Salt Lake City, like the stack of bangles that can be mixed and matched, are on-trend. To have a further understanding of what the millennials want in jewelry, here is a guide:
Millennials place more value on items that have history, and it applies to vintage jewelry. Whether the trinket is an inheritance or a second-hand find, millennials prefer the visual aesthetics and meaning behind an item older than them.
Trends come and go. At this time, Victorian pieces with stones and gold plating emerged once more on the necks and ears of many women. Victorian pieces provide subtle yet noticeable attention, which the millennials want.
Millennials want their jewelry to speak for them, to signify a story in their lives. They want the jewelry to highlight their individuality without straying too far away from what’s popular or what’s timeless.
This is truer in engagement rings. Gone are the days when the difficulty of buying an engagement ring is in the number of choices in the store, as well as guessing the size of one’s ring finger. Now, it’s about creating a design that is meaningful and stylish, the kind that starts a conversation.
Millennials are politically and environmentally conscious. This social awareness is reflected in how they purchase food, services, and items. Their values are strong when it comes to shopping mindfully. They research if a brand carries pieces of jewelry in which the gemstones are ethically sourced if the brand has a record of unjust employment practices if the brand produces jewelry without harming the environment.
At the same time, re-designing a piece of old jewelry is another option they go for, as a means to support sustainable style.
Millennials want jewelry that carries the creative expression and story of a locality. These items carry the artistry passed down from one generation to another. They usually purchase this type of trinket while traveling. Other than buying a souvenir which they can wear on their bodies, the purchase is a form of support for the local artisans and craftsmen.
Jewelry can serve as an investment— the way it did for your mother and great grandmother. And by calling it an investment, it doesn’t only pertain to the possible appreciation of its monetary value, but it’s encompassing sentimental value.